In the right hands, Facebook is an incredibly powerful firm building tool. But it has a sweet spot – B2C firms. Even better, it produces significant value when the right amount of effort is applied. Which is why it’s ignored. Most lawyers prefer to focus their limited time and attention

Earning interviews is the only way to survive. That’s according to the 2019 Report on the State of the Legal Market. Before looking at the data, there’s only one way for law firms (of all sizes) to grow. That’s through fierce, zero-sum competition. If you want to win, your competitor

No one cares about your award(s). It’s the automatic assumption made by those without an award. Clients care about the results, the value you’re able to provide plain and simple. These extra awards, they’re simply the icing on the cake. Have you heard this before? Is it true that clients

It’s a powerhouse many attorneys don’t use effectively. I’m talking about LinkedIn. When it comes to LinkedIn, attorneys are unsure about where to start. It isn’t because attorneys are unwilling or incapable of using the platform successfully. It’s because they don’t know how. Most of the posts on attorney LinkedIn

Business development is based on one important detail, value. The more value you provide to those around you, the more value you’re able to capture for yourself and your firm. Here’s a common assumption many veteran attorneys make. They assume hovering is enough to close the sale. Make your clients

Can you get personal on social media? Sure, as long as you behave in a professional manner. It goes without saying that the rules of professional conduct still apply. It seems obvious, like it’s common sense, right? It isn’t obvious to everyone. Professionalism isn’t always as obvious to everyone Have